Strategic Partnership
We are delighted to share that we are now a strategic partner of Royal Life Saving Society UK (RLSS UK).Jo Talbot, Commercial Director at RLSS UK, says: “At RLSS UK, our vision is for communities to be free from drowning, and we're always looking for innovative ways to support people to enjoy water safely. Our partnership with Sports Guardian supports this mission by offering swimmers and operators a simple, affordable way to access vital medical information in an emergency. By combining innovation with practicality, we’re helping to improve safety and empower individuals and venues to take proactive steps in safeguarding lives.”
The partners will launch a series of initiatives to help educate swimmers about the importance of sharing medical information in an emergency. The first joint initiative will see RLSS UK offering its own Sports Guardian branded band via its online shop or directly from Sports Guardian at https://shop.sportsguardian.com/rlssuk/getsafety. Future initiatives will include joint water safety education, particularly around open water swimming safety awareness, and the importance of not swimming alone at non-lifeguarded sites, the health benefits of regular aquatic exercise, fundraising, and more.
About The Royal Life Saving Society UK
It is Royal Life Saving Society UK’s (RLSS UK)'s purpose to enhance communities, so everyone can enjoy being in, on and around water, safely; because every life is worth saving.
RLSS UK has a proud history dating back to 1891 of helping to reduce the number of lives lost to drowning. Its mission is to be the leader in lifesaving and lifeguarding in the UK and Ireland. Sharing their expertise and knowledge with as many people as possible, giving everyone the potential to save lives and enjoy water, safely.
RLSS UK runs awareness campaigns, education and training and has a wealth of resources on its website including water safety advice and resources for individuals and families, in particular open water safety where, sadly , drownings continue to occur due to a lack of knowledge of open water safety.
19 November 2025
GDPR for open water swimming venues
Most venues want to do the right thing when it comes to swimmer safety. But keeping emergency contact details or medical info on file brings up big questions about data protection. With GDPR in full force, how can you balance being prepared for an emergency with respecting someone’s right to privacy without drowning in red tape?Our pdf walks you through what venues can and can’t do—and how to handle medical data safely without drowning in red tape. There's also a handy checklist to help you with GDPR compliance.
GDPR for open water swimming venues.pdf1 July 2025
Lenches Lakes joins Sports Guardian
We're delighted to welcome Lenches Lakes as our first Sports Guardian affiliate organisation!A huge thank you to the Lenches Lakes team and all their swimmers for embracing Sports Guardian with such enthusiasm. You are great ambassadors!
Lenches Lakes21 March 2023
